Cartoon of FLo, the Progressive insurance lady, by Mike Warden

Mike’s Caricature of Flo, the Progressive Insurance Lady

Cartoon of FLo, the Progressive insurance lady, by Mike Warden

Flo, the Progressive Insurance Lady

Leave it to Mike to find a cultural touchstone that’s anchored firmly to a time and place.  Anyone looking at this caricature after 2020 will be hard-pressed to remember that, for a few years, Progressive Insurance had a highly recognizable mascot in the form of Flo, an eager and helpful employee.  She wanted nothing more than to help people save on car insurance.  While this caricature was on display at the stand, visitors from around the country would stop, recognize her with delight, and laugh.

Then they’d laugh again upon reading some of the captions.  Not that Mike felt any particular malice towards Progressive, he just managed to get in a nod to another insurance company’s catchphrase in Flo’s speech bubble.

Of course, my favorite part is the bumper sticker that says “Hit me, I need the money!”

https://www.youtube.com/watch?v=eG4tLPtAMcE